GoTreads Brand Assets & Guidelines

Welcome! The resources below help our dealers, affiliates, media partners, and fans present GoTreads consistently

Brand Voice

GoTreads voice is practical, down-to-earth, and a little adventurous. We talk like experienced guides, not stuffy corporate managers. We’re direct, friendly, and motivated by solving real problems. If you’re writing for GoTreads, keep it plain, honest, and focused on making things easier for people who use our products in the real world.

GoTreads Logos

(coming soon)

Logo Usage


DO:
  • Use the GoTreads logo on a clear background.
  • Keep logo proportions and padding.
  • Use only official color versions.

DON’T:
  • Distort, stretch, or rotate the logo.
  • Change logo colors.
  • Place the logo on busy backgrounds.
  • Add effects or outlines.

Brand Colors

Name

Swatch

HEX Value

GT Orange

#fc5200

GT Orange

#3f8ac9

GT Red

#af1e23

GT Gray

#4e4e4e

Brand Fonts

Headlines: Inter Tight, 800 weight
Sub Heads: Inter Tight, 600 weight
Body Text: Inter, 400 weigtht

Legal

By downloading any of these assets you agree to use them in accordance with GoTreads’ brand guidelines and only for purposes promoting, selling, or representing GoTreads products.